Ensemble Arts

I began by studying historic playbills, archive posters, and leading orchestras’ digital experiences to see how type can suggest sound and motion. Interviews with longtime subscribers and new patrons pointed to a palette of deep emerald, soft sage, and rose that mirrors the Academy of Music’s velvet interiors while feeling fresh online

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Research revealed a clear problem: scattered fonts, colors, and layouts diluted Ensemble Arts’ high class image. By anchoring every element to a single typographic hierarchy that lets note stems guide text flow, uses oversized ligatures to mimic sweeping melodies, and relies on a tight grid to keep program details clear, the booklet became the brand’s visual score, and the website follows its lead.

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Our audience spans seasoned patrons, corporate donors, and culturally curious millennials. Each group values refinement and clarity, so the design communicates through elegant serifs and generous white space. Page turns in the booklet inspire subtle scroll animations online, inviting newcomers to explore the season while assuring loyal supporters that Ensemble Arts remains Philadelphia’s cultural heartbeat.