Many societal perceptions of the LGBTQ+ community are still shaped by outdated assumptions and stereotypes. Misconceptions like “being gay is a choice” or “queer people can’t have traditional families” continue to circulate due to a lack of exposure and deeply ingrained bias. Reframe addresses this issue through empathy-led storytelling and design. Instead of confronting stereotypes head-on, the campaign invites people to shift their perspective - to reframe outdated beliefs through real, diverse narratives. Using digital media, social platforms, and bold visual identity, Reframe filters information in a way that creates space for visibility, nuance, and human connection.
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