Many societal perceptions of the LGBTQ+ community are still shaped by outdated assumptions and stereotypes. Misconceptions like “being gay is a choice” or “queer people can’t have traditional families” continue to circulate due to a lack of exposure and deeply ingrained bias. These harmful ideas contribute to a culture of misunderstanding and limit how LGBTQ+ individuals are represented and treated.
Reframe addresses this issue through empathy-led storytelling and design. Instead of confronting stereotypes head-on, the campaign invites people to shift their perspective—to reframe outdated beliefs through real, diverse narratives. Using digital media, social platforms, and bold visual identity, Reframe filters information in a way that creates space for visibility, nuance, and human connection.
The campaign is designed for a broad audience, including the general public with limited knowledge of LGBTQ+ experiences, younger individuals open to learning, and institutions—like schools, workplaces, and policy organizations—that influence social perception. Reframe aims to create lasting change by meeting people where they are and offering a clearer, more inclusive lens.
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